The Time For Fitness Is Now

  • Health is the number one hot topic in America today
  • $55 billion is spent annually in the U.S. on weight loss products.
  • $4.8 billion a year is spent on home exercise equipment.
  • Natural foods are purchased by nearly every U.S. household.
Don't think healthy; think happy, motivated, energetic and sharp

Don’t think healthy; think happy, motivated, energetic and sharp!

FITNESS® is relevant for all ages and shapes.

FITNESS® focuses on helping readers of all ages and shapes make little changes to successfully achieve big dreams with stories that empower, inspire and explain what they can do for themselves, their families and their communities. FITNESS® continually searches for opportunities to change the conversation from “skinny” to “healthy.”

With the help of top nutritionists, the first ever FITNESS Healthy Food Awards™ debuted in the October 2007 issue.

A panel of top nutritionists created healthy criteria (the number of calories and grams of fat each food should contain) for each product category. The top three to five brands in each category that met stringent standards were taste-tested by FITNESS® staff. Each month in FITNESS®, look for the seal on items that meet the FITNESS Healthy Food Award™ standards.

Beginning in 2008, the FITNESS Healthy Food Award™ logo shown here will appear on all Sun-Maid raisin and dried fruit packaging. Healthy Food Fitness Award

Sun-Maid products are proud to carry the FITNESS Healthy Food Award™ logo. The Healthy Food Award logo on packaging assures consumers that this product meets the criteria by the experts at FITNESS® as a healthy, nutritious food.

Eight get-healthy “promises” you can make to yourself:

1. Chill out. Research shows that stress ages us before our time, increases our chances of getting heart disease and high blood pressure and affects our ability to learn and remember.

2. Eat more fiber. Eating well can reduce your risk of heart disease, diabetes and cancer. Yet the average consumption of fiber is just 10 to 15 grams a day, less than half of the basic recommended amount.

3. No snooze; you lose. Chronic sleep
deprivation raises risk for heart disease, diabetes and depression.

4. Protect your bones. In a recent report, the U.S. Surgeon General estimated that half of all Americans over age 50 would be at risk for fractures from osteoporosis and low bone mass by 2020.

5. Save your skin. According to a 2005 study from the Mayo Clinic, basal-cell skin cancer has risen nearly 300% in the last 25 years. Melanoma is one of the only cancers to become commonplace in the past 5 years.

6. Manage your waist. Abdominal fat can be toxic because it sits near crucial organs, like kidneys and liver, and keeps them from functioning properly.

7. Do a little math. Less then half of all people who are at high risk for heart disease have their cholesterol under control. Know what your cholesterol numbers mean!

8. Get moving! Stop thinking of exercise as punishment. Think of it as time for yourself, time to enjoy getting away from it all, and time to ensure you’ll feel great.

Published monthly, FITNESS® magazine is a leading source for all the latest news on health, diet, nutrition and fitness. FITNESS® is dedicated to helping readers reach their goals and achieve a healthy mind, body and spirit. For more information, please visit