GRAPES+SUNSHINE = FOUNTAIN OF YOUTH, AS SUN-MAID GIRL TURNS 90 AND LAUNCHES NEW TELEVISION ADS
(March 13, 2006 Kingsburg, CA.) The Sun-Maid Girl, famous for her red bonnet and for holding a tray of freshly picked grapes, is receiving a digital make-over on her 90th anniversary. This American icon will take on an animated form in nationwide television commercials, print advertising, and on a newly designed website www.sunmaid.com.
It was 90 years ago that a young girl Miss Lorraine Collett posed for America’s favorite raisin and dried fruit trademark in Fresno, California. Her likeness would become one of the world’s best known trademarks and the cornerstone of Sun-Maid’s packaging and advertising.
“Set to turn 90, the Sun-Maid Girl deserves a new look for the new century and our continued mission of sharing the benefits of naturally delicious raisins and other dried fruits with consumers,” said Barry Kriebel, president, Sun-Maid Growers of California. We’re excited with the resulting television commercials, which put a modern spin on our message that raisins are “Just Grapes and Sunshine.”
The animated Sun-Maid Girl and the new television commercials are the work of Synthespian Studios, North Adams, Massachusetts and are based upon consumer research conducted by McCann Erickson, Los Angeles, California. The newly designed website was created in collaboration with Marsteller, New York, New York. Sun-Maid’s new campaign will be announced in a full-page color ad to run in USA TODAY on March 15th.
Founded in 1912, Sun-Maid Growers of California is the world’s largest producer and processor of raisins and other premium quality dried fruits. Sun-Maid’s raisin sales of over $200 million and 200 million pounds annually are approximately half Sun-Maid’s retail consumer products and half ingredient products for such items as cereals, breads, and a variety of other food products. Located in Kingsburg, California in the heart of the San Joaquin Valley’s raisin producing district, Sun-Maid products are distributed throughout the United States and in more than 50 countries.