Sun-Maid Timeline 1920s

1928

1928_1

Beloved American artist Norman Rockwell creates a number of paintings for use in Sun-Maid print advertising.

1925

1925_c1

This beautifully designed booklet showcases Sun-Maid’s Fresno plant, the product lines and package designs of the mid-1920s, and "the choicest of raisin recipes selected from thousands."

1924

1924_girls

The Sun-Maid brand becomes a symbol of the San Joaquin Valley’s agricultural economy and culture. Lorraine Collett and other "sun maids" make many appearances promoting California raisins and the popular new brand.

1923

1923_logo

Sun-Maid girl illustration modified for first time.4

1922

1922_meeting

More than 85% of Californias raisin growers are members of the co-op, which changed its name to Sun-Maid Raisin Growers of California in 1922 to identify more closely with its nationally recognized brand.

1921

1921_booklet

A promotional letter accompanying this recipe booklet promises renewed strength, energy, and health to all who eat Sun-Maid Raisins. The booklet itself features a center section showing Sun-Maid products of that time, along with a glimpse of raisin country, looking east toward the Sierra Nevada Mountains.

1920

1920_handpack

Hand packing delicious Sun-Maid Raisins in snack size boxes.7