Sun-Maid Timeline 1920s
Beloved American artist Norman Rockwell creates a number of paintings for use in Sun-Maid print advertising.
This beautifully designed booklet showcases Sun-Maid’s Fresno plant, the product lines and package designs of the mid-1920s, and "the choicest of raisin recipes selected from thousands."
The Sun-Maid brand becomes a symbol of the San Joaquin Valley’s agricultural economy and culture. Lorraine Collett and other "sun maids" make many appearances promoting California raisins and the popular new brand.
Sun-Maid girl illustration modified for first time.4
More than 85% of Californias raisin growers are members of the co-op, which changed its name to Sun-Maid Raisin Growers of California in 1922 to identify more closely with its nationally recognized brand.
A promotional letter accompanying this recipe booklet promises renewed strength, energy, and health to all who eat Sun-Maid Raisins. The booklet itself features a center section showing Sun-Maid products of that time, along with a glimpse of raisin country, looking east toward the Sierra Nevada Mountains.
Hand packing delicious Sun-Maid Raisins in snack size boxes.7