Beloved American artist Norman Rockwell creates a number of paintings for use in Sun-Maid print advertising.
1924
The Sun-Maid brand becomes a symbol of the San Joaquin Valley’s agricultural economy and culture. Lorraine Collett and other "sun maids" make many appearances promoting California raisins and the popular new brand.
1922
More than 85% of Californias raisin growers are members of the co-op, which changed its name to Sun-Maid Raisin Growers of California in 1922 to identify more closely with its nationally recognized brand.
1920
Hand packing delicious Sun-Maid Raisins in snack size boxes.
1925
This beautifully designed booklet showcases Sun-Maid’s Fresno plant, the product lines and package designs of the mid-1920s, and "the choicest of raisin recipes selected from thousands."
1923
Sun-Maid girl illustration modified for first time.
1921
A promotional letter accompanying this recipe booklet promises renewed strength, energy, and health to all who eat Sun-Maid Raisins. The booklet itself features a center section showing Sun-Maid products of that time, along with a glimpse of raisin country, looking east toward the Sierra Nevada Mountains.
